McKinsey found that the pandemic accelerated ecommerce adoption by 10 years in just 3 months. Digital Changes in Consumer Behavior Are Here to Stay In this column, we’ll take a look at what’s trending now, with an eye to where you should prepare to allocate budget in upcoming quarters to stay ahead of your competition 1. The future trends you were using to guide your digital marketing strategy previously may now be outdated, while entirely new issues have sprung up to command our attention.Ĭonsumer needs and behaviors have dramatically changed.
This past year, digital transformation became a reality for businesses of all kinds as the global pandemic accelerated the pace of change by years.
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